01
Product design
Messy brief to shipped product.
I design complex products and the AI-powered systems behind them.
10+ years designing SaaS, fintech and ERP platforms, from the flows to the pixels
Scalable, human-centred experiences, smarter processes, and the judgment and craft no tool can replace.
About meMy workspace
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One workspace: product, systems, ops and automation, working as one.
02
Design system
Tokens to components to code, one source.
03
DesignOps
Research, decide, systemise, ship.
04
AI workflow
Automations for mail, posts, leads and reports — adaptable to any team.
Product design
End to end · 10+ yrsEnd to end · 10+ yrsusers find problems only when the workflow is already blocked
Workshops, interviews and a storyboard of the real job.
Proactive, not reactive
Model 4: Top navigation, strong breadcrumbs, Overview as gateway
3 tasks need attention before sprint close
40% faster navigation90% MVP use cases passed
User research methods. Real-world testing. Users chose.
Surface problems before people open a support ticket.
Design system
Core · Local systemsCore · Local · liveThe digital implementation of the brand’s design language.
Brand designThe brand, made digital
Design languageHow to build branded experiences
WebMobileConversational UXGesture AR/VR
- Look and feel
- Controls and floor-plans
- Common functions
- Guidelines and UI kits
$interactive $ink
WebsitesAppsWebAppsCloud
- Accessibility
- Customisations
- Web components
- iOS / Android support
Button
Stable
AI label
LabsPreviewStable
Core system first. Local systems extend it for each product surface.
TokenComponentPage
One token moves and it lands in every Core and Local component.
DesignOps
Design governance · liveDesign governance · liveUnpack and assumeEmpathise
Feedback sessionDefine
SolutionIdeate and prototype
Testing and dataTest
Labs → Preview → Stable. Engineering always knows what is ready to build.
Ambiguous label? Ask design before it ships.
AI workflow
Ops · reusablen8n · ops · teamsflow: stakeholder-update · n8n · Email
✓ queued in n8n
✓ agents finished the repeat work
Waiting on human review
Reviewed by a human
Mail, posts, leads, reports — same n8n pattern. Humans still approve.
TriggerReviewShip
Built for a shop floor and for design or cross-functional teams.
Track record
The teams, tools and industries behind the work.
Teams I’ve worked with
Design engineering tools
- Figma
- Claude
- Cursor
- Vercel
- GitHub
- Supabase
- Tailwind CSS
- Storybook
- n8n
- Blender
- Jira
- Photoshop
- Illustrator
- After Effects
- Kling
Domains
- ERP & SaaS
- Banking & insurance
- E-commerce & retail
- Automotive & industrial
- Ad tech & marketing
- AI products
Shots
Screens, interfaces and visuals from the projects. Pick one to see it up close.
Selected projects, from problem to shipped.
Work