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“Lead with clarity, design with empathy, and scale with systems—this is how Carmelo builds products people trust.”

Timur Kondrakov

UX specialist

Polestar’s in‑car Human–Machine Interface (HMI) is a calm, confident companion to electric performance. This case study narrates how a UX‑led approach shaped the HMI to be glanceable, assistive and safe—balancing aesthetics, utility and brand character.

UX-led HMI evolution

Objective

Create an HMI that reduces cognitive load and increases driver confidence. Make the most‑used actions effortless, design for glanceability and voice, and ensure the system feels distinctly Polestar.

Approach

Lead with UX discovery, then orchestrate cross‑functional delivery through tight Product, Engineering, and DesignOps alignment. We framed the work around safety, speed and serenity—three lenses used to assess decisions across journeys.

Activities included rapid field research, heuristic evaluations of competitor HMIs, task time studies, and service blueprints. We then established an interaction model, information architecture and a component system that enabled fast iteration without sacrificing quality.

Key design and product moves
  • Driver‑first IA and glanceable layouts for critical flows (navigation, media, climate).
  • Voice‑first interactions and fail‑safe patterns for eyes‑on‑road scenarios.
  • Adaptive theming calibrated for lighting conditions (day/night, contrast, color temperature).
  • Motion as meaning: restrained transitions that convey context, never distract.
  • Design system and tokens unified with engineering; CI hooks and linting for UI consistency.
  • DesignOps rituals: crits, UX reviews, definition of done, and KPI dashboards.
Challenges & solutions

Balancing aesthetic minimalism with legibility at a glance; aligning voice, touch and steering‑wheel inputs; and governing quality at speed. We addressed this with measurable heuristics, a shared checklist for contrast and target sizes, and paired design–engineering spikes before committing roadmaps.

Outcome

A coherent HMI that feels calm yet responsive. The system guides rather than shouts, shortens routine tasks, and aligns brand expression with safety and performance. The foundations—IA, patterns, and system tokens—enable sustainable iteration across trims and markets.

design operations
Design Operations & leadership

Design principles & statements

Vision

A confident HMI that helps drivers feel composed and in control. It’s beautiful when you notice it and invisible when you don’t need it.

Mission

Design a system that is safe by default, fast by design and serene by personality—grounded in evidence, governed by DesignOps, and delivered in partnership with Product and Engineering.

Leadership notes

Lead with clarity, create space for craft, and scale with systems. Decisions are documented, patterns are proven in use, and quality is shared responsibility.

Impact

Clarity at a glance

Reduced cognitive load for core tasks with glanceable layouts, consistent placement and progressive disclosure.

Navigation efficiency

Faster task completion via simplified IA, dual‑modal input (voice + touch) and predictable motion.

DesignOps velocity

Stronger throughput and quality by aligning tokens, components and reviews across disciplines.

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Ask to Carmelo’s AI

👋 Hi! I'm Carmelo's AI assistant. I'm trained on his portfolio, case studies, and expertise in design and digital transformation. Ask me anything about his work, design process, or career!

This AI model is in beta and may not always be accurate.